Should You Put Your Home On The Market During The Holidays

It’s a fact that sometimes we can’t dictate when we are in a position where we need to put our home up for sale. Jobs, family and life in general happens all year round, and that means that for some the Thanksgiving and Winter holiday season may try and interfere with trying to sell their home.

If it’s November or December, and you find yourself in a situation where you need to sell your home, is it worth putting off until the new year? Will buyers even be trying to find a new place to live during such a busy time of year?

My recommendation is to ignore what people have said in the past and list your home. There are a number of reasons why.

  1. Yes, the holidays may be a big deal for you and your family, but there are plenty of people who take it easy on the celebrating, or don’t even celebrate at all. For this audience, most days in November and December will feel just like any other day of the year (maybe just a bit cooler).
  2. Even if potential home buyers take time to celebrate and enjoy the season, they will still be thinking of a new home. And even if that takes the form of browsing the Internet at night instead of speaking with a real estate agent directly, they will be engaged in the process at some level.
  3. Some people do feel that they should not list their home during the holiday season. This means that there could be less competition for home buyers in your area.
  4. And just as you find yourself in a position where you need to sell, some people will find themselves in a position where they need to buy.
  5. Our area is a huge attraction to second home buyers. Those that are serious about buying a home will take this less busy time to do so. Now that all the vacationers, summer visitors are gone – those that are looking are serious buyers!

Just because there aren’t many reasons any more as to why you should wait to list your home for sale until after the holidays, that doesn’t mean that it is easier to sell your home during this period. It will typically take the same amount of time, energy and resources as any other time of the year. And if you do list your home during the Thanksgiving and Winter holiday season, here are some tips:

  1. Try and get photos of the exterior of your home before the leaves or snow cover the ground. If this option has passed, look to get pictures of the home during a sunny day.
  2. Similarly, take interior pictures of the home without holiday decorations.
  3. During open houses, keep holiday decorations to a minimum, so potential buyers can imagine themselves in the home instead of imagining how your family celebrates.
  4. Enhance an open house with some seasonal scents (like evergreen or sugar cookies), but don’t make them too powerful.
  5. Price it correctly. As with any other time of the year, if you are asking an unrealistic price, potential buyers may never even give your home a second look. And because there could be some motivated buyers during this time of year, the right price could bring some rather quick offers.
  6. Remember it is the holiday season. Just like you may be busy with family and other obligations, so too may potential buyers. They may have plans change on short notice, either opening up more time to look at houses, or needing to reschedule planned appointments. Being flexible and understanding when it comes to times to show your home can go a long way.

If you approach the idea of selling your home during the holidays the right way, it can be successful. If you have any questions, please give me a call. I’m happy to talk with you regarding getting your home listed in time to enjoy the Holiday season as much as possible.